The Palm Beach Post and Palm Beach Daily News - West Palm Beach, FL
Product Development Manager - March 2014 - Present
- Conceptualized, designed, and coded multiple niche websites.
- Worked closely with IT staff to manage servers, DNS and other needs as they arose.
- Worked closely with Social Media Editor to ensure best practices on mobile devices.
- Stayed on top of current trends within mobile and social media.
- Regularly coordinated with several departments to meet project goals.
- Generated ideas to strategically attract new audience.
Mobile Editor - August 2011 - March 2014
- Project manager - numerous iPad, iPhone, and Android apps.
- Championed social media as an important vehicle and emphasized social's close ties to mobile devices.
- Worked with advertising and marketing to ensure a focused mobile strategy.
- Worked with various app vendors to keep products running smoothly.
- Ensured mobile content quality control.
Palm Beach Daily News - Digital Content Specialist - April 2010 - August 2011
- Supervised content placement for stories, photos and more on the website.
- Managed social media presence.
- Cultivated a close relationship with advertising in order to meet their goals, including traffic analysis, marketing content and creation of informational materials.
- Ensured normal operations with quality control and error checking.
Online Innovations Editor - January 2007 - April 2010
- Produced, created and designed web sites, blog aggregators, photo sharing sites and more to enhance user experience and increase page views.
- Managed digital media projects from conception to completion.
- Video Producer, Health Channel Producer, Web Producer.
- Generated marketing and advertising ideas, copy and design.
- Worked with multiple vendors and departments to finish projects on tight deadlines.
CherryOne Web Design - Chicago, IL
October 2006 - December 2006
Search Engine Optimization Specialist
- Used techniques such as link sharing, metatags, and content optimization to achieve better search engine results for web sites.
- Optimized search engine results and mapped sites for popular search engines such as Google and Yahoo.
- Created marketing/content optimization copy.
The Palm Beach Post - West Palm Beach, FL
January 2006 - September 2006
Online Traffic Coordinator
- Extensive knowledge of advertising software.
- Extensive knowledge of Adobe SiteCatalyst and Google Analytics to track web traffic patterns and trends.
- Worked under numerous deadlines, able to troubleshoot problems as they arose.
- Coordinated workflow between the online content team and the advertising sales team.
- Overhauled ad targeting system for the entire family of Palm Beach Newspapers web sites.
University of Wisconsin-Milwaukee
Bachelor of Arts in Journalism and Mass Communication
Primary focus of study:
- Specialized Reporting - Documentary
- Publication Design
- Specialized Reporting - Internet Journalism